Comparison · updated October 2026
Looka puts a logo together from a library of icons and fonts. Logo Diffusion generates a new one from your words, a sketch or a photo. Here is how they compare.
Looka
Logo DiffusionNo credit card required. Prices checked October 21, 2026.
Same brief for both: a golf team called Royal Irons. Looka is on the left, Logo Diffusion on the right.
Puts it together from a library
Looka asks for your name and industry, then sets an icon from its library above the name in a font. Its three results for Royal Irons used a golfer, a golf cart and a club head. Looka describes its logos as combinations of “thousands of different symbols, fonts, colors, and layouts.”
Looka’s help center says its icons come from a database and are not removed after you buy, and that your copyright covers the logo as a whole. The icon itself stays in the library for everyone.
Source: Looka help center, read Sept 26, 2026.
Generates it from your brief
Its AI starts from random noise and generates the logo your words describe, so every run is a new design. These are its three results for the Royal Irons brief. Nothing is picked from a shared library.
Each run starts from new random noise, so the same brief gives a different logo every time. Like one? Logo Variations turns it into four new designs in the same look. These eight came from two runs on the Royal Irons crest.
Looka starts from your business name and industry. Logo Diffusion also starts from a drawing, a photo, or a logo you want to change.
Draw in the app or upload a scan, and the drawing comes back as a finished logo in 10 to 30 seconds, in any of the 11 styles.
Upload a photo of the subject, a pet, a product or a building, and Image to Logo turns it into a logo in 10 to 30 seconds.
Select an area in the Magic Editor and type the change. Only that part changes. It edits by instruction, so it has no pen or shape tools.
Logo DiffusionLooka sells the logo and a kit of brand templates. A Logo Diffusion plan also covers every tool below, the ones you would otherwise pay for one by one, on the same credits and for every brand you make.
Background removerCut your logo out cleanly, ready for any background.See how it works
VectorizerTurn a PNG into a layered SVG with real vector paths.See how it works
Your logo
A style
Style transferRe-render your logo in any of 100+ looks, its shape intact.See how it works
Seasonal looks100+ Logo Styles for your logo, Christmas and Halloween included.See how it worksLogo animationMake your logo move, for intros and social posts.See how it works
Mockups70+ mockups, each one generated for your logo.See how it works
Brand kitA logo system, an icon set, a merch set and a brand presentation.See how it works
BeforeAfter3D logosTurn a flat logo into a 3D one.See how it worksRoyal Irons on Looka is one purchase for one brand. A second team is a second purchase. On Logo Diffusion one price covers every brand you make.
Need more credits? Pro is $49 and Elite $99 a month. Paying yearly gets two months free.
Looka prices from looka.com, checked October 21, 2026. Logo Diffusion prices from our pricing page.
Looka charges per brand. Logo Diffusion charges per month, for as many clients as you have.
Each Looka purchase covers one brand, so every new client is another $72 for the full files. Logo Diffusion Basic is $24 a month for up to 500 logos from text, for as many clients as you have.
From a logo, the Magic Editor makes a logo system, an icon set, a merch set and a brand presentation, and there are 100+ Logo Effects and 70+ mockups. Looka’s Brand Kit is a separate $96 a year for each brand.
Every logo made on a paid plan comes with a commercial license, and it stays valid after you cancel. Logos made on the free plan have no commercial license. Looka gives full ownership with its Premium package.
Real logos from the Logo Diffusion gallery, each shown with the words its maker typed. Select one to open it in the app with the same settings.
PictorialPhoenix head shaped like letter P, with stylized scales and fierce expression, looking forward.Try it
MascotMenacing dog bulldog frances head logo, evil eyes, sharp teeth, open mouth, tongue out, portrait looking to the side.Try it
EngravedA fox mid-run, a bushy tail extended horizontally, conveying speed and agility.Try it
Line Artgeometric whale, assembled from simple shapes, circles and triangles, minimalism, pastel colors, flat design .Try it
Logo TypeStylized 'r' forming sun rays. t warm, radiant icon, with subtle letter integration for brand identity.Try it
MonogramUppercase F featuring negative space to form fox's silouetteTry it
Abstractcreate a logo for HYVE with a bee iconTry it
Pictorialmelting chocolate on a piece of cake. Bold curves, simple, memorable. Reflecting appetizing sweet dessert.Try it
PictorialBold block typography for the word MAD, where the negative space of the letters forms a mad face shape.Try it4,000+More logos, each with its promptLooka details come from looka.com, last checked October 21, 2026.
| Looka | Logo Diffusion | |
|---|---|---|
| How a logo is made | Picked from a library of symbols and fonts | Generated new from your words |
| Describe it in your own words | No text prompt | Yes, in 11 styles |
| Start from a sketch or photo | No upload | Yes, 10 to 30 seconds |
| Symbol only you have | Stays in the shared library | Generated for your prompt |
| Logos you get | One brand per purchase | Up to 500 a month on Basic |
| Full files, one logo | $72 per brand | $24 a month, all clients |
| Pay once | $35 PNG or $72 full files, per brand | $59 Starter Pack: 1,500 credits, 6 downloads |
| Brand assets | Brand Kit, $96 a year per brand | Same credits: logo system, icon set, merch, 70+ mockups |
| Background remover | Inside the Brand Kit editor | Yes, for any logo or image |
| Vectorize a PNG | Not on looka.com | Yes, to a layered SVG |
| Style transfer | Not on looka.com | Yes, 100+ looks |
| Logo animation | Not on looka.com | Yes |
| Change one part later | Swap its parts in an editor | Magic Editor, by instruction |
| EPS and PDF | Yes, on Premium | Coming soon. SVG and PNG today |
| License after you cancel | Full ownership with Premium | Commercial license stays |
Looka prices and features as shown on looka.com on October 21, 2026. Logo Diffusion details from our own plans and product pages.
Looka is a good fit for some buyers, and we would rather say so. Here is who each one suits.
24 free credits. No credit card required.
Paid plans add full-size downloads and the commercial license.
Free
$0
Basic
$24/mo
Annual billing is two months free. Credits renew monthly. Compare all plans.
Pay once
$59
Starter Pack
once, no subscription1,500 credits
Use within 90 days
6 downloads
PNG and layered SVG
Commercial license
No watermark
$15 off later
When you go monthly
Still stuck? Read the docs or reach us through the contact page.
The technology. Looka assembles a logo from its library of symbols, fonts, colors and layouts, using your business name, industry and style picks. Logo Diffusion is an AI logo generator: it generates a new logo from a written description in any of 11 styles, or from a sketch or a photo.
Looka calls its logo maker AI-powered. In its own description, it makes logos by combining symbols, fonts, colors and layouts from its library, and the symbols come from that library rather than being made for you. If you want a logo generated from your idea, that is what Logo Diffusion does.
It can happen. Looka’s help center says its icons and fonts come from a database and are not removed after you buy, and that your copyright covers the logo as a whole and does not extend to its individual elements. A Logo Diffusion logo is generated for your prompt instead of being taken from a shared library.
For one small file, Looka is cheapest: $35 for one low-resolution PNG. For full files, Looka is $72 for one brand, and Logo Diffusion’s Starter Pack is $59 once, with 1,500 credits and 6 downloads. If you make logos for several brands, Logo Diffusion costs far less: Basic is $24 a month for up to 500 logos, for any number of brands. Looka prices as checked on October 21, 2026.
Yes. The Starter Pack is $59, paid once, with 1,500 credits, 6 downloads and every tool for 90 days. It does not renew. Plans start at $24 a month.
If you want a logo built around your own idea, Logo Diffusion is the closest alternative: describe the logo, or upload a sketch or a photo, and get four new options in 10 to 30 seconds. You can start free with 24 credits.
In Logo Diffusion the same credits run the Magic Editor, which makes a logo system, an icon set, a merch set and a brand presentation from your logo, plus 100+ Logo Effects, Style Transfer and 70+ mockups. Looka’s Brand Kit is a separate subscription at $96 a year for each brand, with templates for business cards, social posts, letterheads and invoices.
Looka starts from your business name, industry and style picks, and when we checked it had no sketch or image upload. Logo Diffusion takes a drawing through Sketch to Logo and a photo through Image to Logo, and returns a logo in 10 to 30 seconds.
Not yet. It exports a layered SVG with real vector paths and a transparent PNG, and PDF and EPS are coming soon. If a printer needs EPS today, Looka’s Premium package includes it.
In Logo Diffusion, every logo made on a paid plan comes with a commercial license, and it stays valid after you cancel. Logos made on the free plan have no commercial license. Looka gives full ownership of the logo as a whole with its Premium package.
Yes. Logo Diffusion’s free plan gives 24 credits with no credit card, and every style is open on it. Free downloads are 512 by 512 and watermarked, with no commercial license. Looka is free to design with, and you pay when you download.
Or sketch it, or upload a photo. Start with 24 free credits and no credit card.